Swiss Alps Tourism Ad
Here's a great entertaining ad that was part of Switzerland's tourism industry's Mountain Cleaners marketing campaign.
Swiss natural resources became world famous in an era long before
modern technologies like TV and the Internet. If you look at what their
tourism industry does today, one can be certain they're not planning on
giving up that incumbent advantage anytime soon.
Switzerland is an interesting model for New York's Adirondack region to study because they have similarly beautiful natural resources. So certainly, it's quite within the realm of possibility to imagine a thriving Adirondack tourism business model as being economically sustainable.
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